A fresh merger is adrift with Mark Alexander-Erber (Golden Robot Global Entertainment) andLorenz Prichard (P.Smurf, Big Village records) announcing the launch of their new independent label; SCRATCHES RECORDS.
Based in Sydney, SCRATCHES RECORDS was also the name of P.Smurf’s parent’s own record store, situated on King Street, Newtown from 1982-1993. The story unfolds now in 2019 with the rebirth of the Scratches name as their Son’s independent Hip-Hop label. Showcasing primarily local, but also interstate and international artists, their aim is to cultivate socially conscious, hard hitting, high quality music from the world of underground Hip Hop, Grime, Bass, Electro and Soul.
The union promises exciting new ventures not only involving artist releases, but also creating a cross cultural pollination via workshops, tours, and an apparel line. All of which provide a platform for local, interstate, and international collaborations. Design will be spearheaded by Lorenz’s long term associate Sam Clouston, with a diverse roster of established and emerging musicians, artists and talent to be announced in the coming months.
Label manager Lorenz Prichard has remained an integral part of the Australian Hip Hop community for over a decade. Boasting years of experience co-managing the renowned Big Village Records and touring company Freshly Squeezed; his artist moniker “P.Smurf” has earned a place amongst Australian Hip-Hop legends with more than just his music.
He champions an unmissable raw voice, speaking on political and social issues, encouraging awareness and inclusivity in his message. An established youth worker and music teacher; Lorenz has been a long term facilitator of Hip hop workshops for youth around the country, working closely with schools and companies such as Desert Pea Media, Heaps Decent and School Of Rap.
SCRATCHES RECORDS is now part of Golden Robot Global Entertainment. The Sydney based, internationally focused company owns five record labels covering a multitude of genres including rock, indie, punk, country and now hip hop. With experienced music industry veterans heading up key roles in A&R, Management, Marketing and Publicity located in every major market in the world including Sydney, Los Angeles, New York, Hamburg, London, Tokyo and Auckland, Golden Robot Global Entertainment are able to give their rosters across all labels maximum exposure and support.
By joining forces with Scratches Records, Golden Robot Global Entertainment is able to venture into the world of Hip Hop and beyond, continuing the companies rapid expansion, whilst helping to build something powerful and exciting for the extended Hip Hop community.
Keep your eyes peeled and ears to the ground. 2019 is set to be a massive year for the pair, with mammoth announcements in store.
Follow @scratchesrecords and @goldenrobotrecords on Facebook and Instagram for updates.